2^nd Annual Intranets for Corporate Communications

Conference held in Toronto on December 11, 12 &13, 2006
Chairs: Tom Sommerville, Telus Mobility, Louise Simos, Ontario Ministry of Municipal Affairs & Housing, Janet Comeau, Canadian Depository for Securities, and Carmine Porco, Prescient Digital Media

CD-ROM: Over 8½ hours of video presentations

To purchase, please contact Federated Press.

STRATEGY AND DESIGN

Adding a podcast to your intranet: The sounds of success
John Meadows, Bayer Inc.

• Defining what a podcast is and what a podcast is not
• Concept of the digital mative
• What the podcast can be used for in the corporate Intranet setting
• Tools used in podcast for publishing
• Maintaining communication and feedback of the podcast on-line
• Issues dealing with DRM and copyright

"Podcasting is not broadcasting."

Video: 34 minutes

Integrating content management into your company culture
Louise Simos, Ontario Ministry of Municipal Affairs & Housing

• Integrating content management in the workplace
• Responsibilities & accountabilities of content experts
• Communicate reasons for change and share vision to all level of the organization
• Challenges in marinating the content current
• Training and re-training course for publishers
• Due diligence in launching of the Intranet site

"Within the template, everyone does their own thing. If you’re going to decentralize managing your content, you have to give up control."

Video: 30 minutes • 21 Overheads

Determining intranet leadership: Who should lead the way?
Mary deSousa, First Canadian Title

• Challenges and road blocks in developing a corporate Intranet site
• Key areas in determining who’s in the lead
• HR involvement in the Intranet leadership
• Vision objectives for the Intranet
• Roles and responsibilities assigned to communications department, marketing department, and IT department
• Executive participation and support of the Intranet

"When you’re developing an Intranet, it’s born from a need to know and it’s also born from a need to tell people."

Video: 32 minutes

Case study: Centralized vs. De-centralized content management at Telus Mobility
Tom Sommerville, Telus Mobility

• Overview of the Intranet governance model
• Effective roles of the technical and business site
• Tools applied to the developmental site
• Centralized elements and decentralized components aspect of the site
• Key processes involved in the operation of the site

"Dynamic site allows content segmentation."

Video: 34 minutes • 12 Overheads

CONTENT MANAGEMENT

Case study: Satisfying real user needs with intranet content
Pamela Youngberg, Ontario Teachers Insurance Plan (OTIP)

• Overview of re-doing, and launching of the Intranet to satisfy real user needs
• Establish clear objective goals and communicate the brand to members
• Staff input on the architectural designing of the site
• Adding enhancement tools to improve the quality of the site
• Getting staff involved through focus group and surveys regarding the usage
• Constant up-keep of the Intranet content with the changes to the organization

"Everyone had different goal for the Intranet and by having that cross functional team, we were able to bring a lot of different issues to the forefront right away."

Video: 31 minutes • 17 Overheads

Harnessing intranet tools to meet internal communication goals
Carmine Porco, Prescient Digital Media

• Factors in choosing the type of channels for communication
• Examples of screen shots from companies
• The importance of planning and designing for the site
• Promoting message through the use of blogs and social networking
• Methodology in improving the Intranet site
• Using CMS to create work flow

"Do your planning first before you do a CMS. Not just because you want to pick the right one, but you want to understand who owns which content and how the content is going to run."

Video: 58 minutes • 71 Overheads

VISION AND GOVERNANCE

Motivating employees and encouraging macro-level understanding through the internet
Lynda G. Marshall, Teranet Inc.

• Exploring ways to motivate and reward employees at Teranet inc.
• Providing educational tools on-line to enhance employee’s knowledge of the workings of the organization
• Encouraging staff’s moral in the business setting by incorporating fun activities
• Company Intranet site established to allow employees to connect with professional and personal information
• Creating challenges and supporting professional development of staff in the organization
• Recognizing & rewarding top performance employees

Video: 35 minutes • 17 Overheads

Usability and the bottom line building intranet value
Karen Runtz, Canada Post Corporation

• Methodology for building your Intranet
• Assessing usability tools and the functionality of the site
• Building sites in the interest of the users
• Examples of interface used to improve the quality of the sites
• Estimating employees productivity by tracking usability

"Classify content for the people who use it, not the people who own it."

Video: 46 minutes • 45 Overheads

Legal pitfalls and how to avoid them
Gabor G. S. Takach, Torys LLP

• Global scope of the Intranet and the potential legal issues
• Purpose of records retention policies
• Intellectual property rights: Assets & liability
• Exposure to discovery & the cost of e-discovery in litigation
• Overview of the personal information protection and electronic documents act ("PIPEDA")
• Intranet access and cross border jurisdiction issues

"Your organization definitely should have a records retention policy to be of support for possible legal implications."

Video: 50 minutes • 39 Overheads

Case study: Building a collaborative governance model for the CDS intranet portal
Janet Comeau, Canadian Depository for Securities

• Establish roles and responsibilities of team members involved in the project
• Assessing the problem, conducting research, and providing resources to improve the quality of the site
• Achieving goal objectives through communication, documentation, and training
• The portal governance model
• Maintaining and updating the Intranet site in accordance with the development of the organization

"Take a long view, culture and habits are hard to change."

Video: 41 minutes • 18 Overheads

MAXIMIZING INTRANET EFFICIENCY

Intranet-based publications: Engaging employees and measuring results
Karen Schwartz, RBC Financial Group

• Engaging employees through Intranet -based publications
• Getting the executive and staff buy-in
• Determining the communication channels preferred by employees
• Acknowledging staff input
• Building tactic for business strategy
• Assessing & measuring the effectiveness of the publication

"Know your audience, don’t trust your assumptions."

Video: 38 minutes • 18 Overheads

Avoiding major intranet expenditures: Revamping a legacy Intranet at the Business Development Bank of Canada
Ranya Tzortzatos, Business Development Bank of Canada

• Evolving legacy systems at BDC
• Senior management buy in and support of the Intranet
• Conduct research and surveys to create optimal homepage
• Creating precise search tools and content to better serve users
• Continuous improvements on technology updates, contents, and publisher training

"It doesn’t take a lot to make a big difference. Put your efforts where you will get the best return on investment."

Video: 34 minutes • 26 Overheads

Harnessing the power of your intranet search engine
Rhoda Gryfe, Canadian Broadcasting Corporation

• Understanding your target users: build, observe, and listen
• The importance of writing well for the web
• Managing content of the Intranet search engine
• Technicality and functionality of the way search engine works
• Examples of poor search results from CBC search engine

"You learn best with what’s not working."

Video: 35 minutes • 17 Overheads

Applying metrics to measure intranet use and efficiency
Angie Rojas, Franklin Templeton Investments

• Choosing the right metrics to fit your company’s needs
• Decentralize and centralized model for publishers
• Measuring your Intranet’s ROI
• Content & usability management system
• Managing cultural differences across borders
• Working with a third party firm

"Soft savings enhanced communication, collaboration and decision-making."

Video: 28 minutes • 21 Overheads