25th Intranets for Corporate Communications

Maximize the impact of your intranet
Date: February 19 & 20, 2015
Location: Toronto
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Highlights

Hear from the pioneers who know the ins-and-outs of building state-of-the-art intranets

Integrate your intranet into your communications plan

Present the business case of a organization-wide intranet to senior management

Help motivate employees to realize the organization’s goals and affect positive behavioural changes

Tame an often unwieldy corporate intranet into a coherent and value-creating knowledge sharing tool

Promote wider changes within the organization as a whole

Faculty

FACULTY
COURSE LEADERS
Lou Milrad, Milrad Law Office
Lou Milrad is a Business & IT Law Lawyer at Milrad Law Office. He is an experienced and well-known Toronto-based Business and IT Lawyer and the creator and editor of “Computers and Information Technology.”
Loris Parekh, Revera Inc.
Loris Parekh is Director, Digital Communications at Revera Inc., where she designed, developed and rolled out an external website, and then moved on to create a new intranet to support the company’s nearly 30,000 employees.
CO-LECTURERS
Yvette Bernard, Oxford Properties Group
Yvette Bernard is Manager Interactive Media Corporate Communications at Oxford Properties Group.
Keith Damsell, Franklin Templeton Investments
Keith Damsell is Vice-President, Global Internal Communications at Franklin Templeton Investments. Leads a global team in charge of corporate news, employee events and earnings. The team partners with a mix of key HR, marketing, sales, and technology stakeholders on a range of strategic projects and initiatives
Dan Donovan, Continent 8 Advisors Inc.
Dan Donovan is Managing Partner at Continent 8 Advisors. He is a communications, public affairs executive with experience in the worlds of government, NGOs and corporations.
Apoorv Dwivedi, MNP LLP
Apoorv Dwivedi is Director, Marketing Strategy at MNP LLP. He has over 15 years of marketing experience, and he is responsible for the development and execution of national marketing plans for all clients & services groups.
Madeline Long-Duke, Weber Shandwick
Madeline Long-Duke is Vice President, Corporate Practice, Employee Engagement Lead at Weber Shandwick. Madeline helps organizations to align leadership, engage employees and mitigate reputational risk during periods of transition..
Diane McElroy, Aon Consulting
Diane McElroy is Senior Vice President & Practice Leader, Communication Consulting at Aon Consulting.
Cathy McKnight, Digital Clarity Group Inc.
Cathy McKnight is Founding Partner of Digital Clarity Group Inc. She works with clients to maximize their engagement, knowledge management, and the opportunity to build relationships with all their customers.
Howard Oliver, What If What Next™
Howard Oliver is the CEO & founder of What If What Next™, a firm specializing in marketing and public relations.
Jeff Pekar, Towers Watson
Jeff Pekar is a Consultant at Towers Watson’s Communication and Change Management practice in Toronto. He specializes in communication strategy and implementation.

Program

COURSE PROGRAM
Intranets and Mobile Devices - Managing the Legal Risks
In today's business world, a rapidly growing number of users access the intranet through mobile devices. Organizations need to understand the potential challenges and legal risks involved. This session will explore the impact that mobile technology has had on intranets and related risk management techniques.

Best practices for limiting mobile technology litigation exposure

Strategic advantages to the organization

Common tasks that done on mobile devices

Key information needed by staff when mobile

Risk to the organization associated with employees use

How the organization mitigates the risks

Steps to take to address security issues

Getting Employees to Adopt the Intranet
To be successful, organizations must go beyond thinking solely along the lines of on-time, under-budget goals and consider what makes intranets not only used but indispensable. This session will explore how to create an intranet that engages your employees and review techniques that will improve its adoption.

Importance of research techniques for defining real employee challenges and developing a solid blueprint for success

Having content created that engages employees

Aligning the intranet with your organizational goals

Meeting the shifting needs of employees and the organization

Integrating a Corporate Intranet Into a Strategic Communications Plan
An effective corporate intranet has the ability to streamline, measure and coordinate internal communications efforts. But what role should the intranet play in internal communications and the overall communications plan? This discussion examines how to effectively integrate the intranet into your communications planning.

Building an intranet strategy taking into account business communication objectives

Intranet strategy principles and components

Intranet tools that support communications and employee engagement

Considerations for various audience types, including off line employees

Recognizing technology issues, including limitations for the mobile workforce

Establishing an intranet that supports your mission and corporate culture

Using Web 2.0 to Engage Employees
Transforming internal communications from a static one-way, top down approach to a dynamic two-way dialogue can enhance employee engagement, leading to greater job satisfaction and improved morale. This session will examine how to engage employees through the intranet.

Using social media intranet tools to foster employee engagement and reinforce corporate culture

Achieving open, honest and consistent communications

Leveraging an effective online employee community

Encouraging feedback and online dialogues around major corporate issues

Use of digital networking

The Intranet as a Global Communications Vehicle
An intranet is often the foundation of a viable internal communications program. However, complex challenges that are often difficult to overcome arise when an intranet must also support connections between sites across broad geographies. This discussion outlines how to develop an intranet that serves the unique needs of its users in multiple work cultures while continuing to support organizational objectives.

Assessing needs and determining tools

Maximizing global impact with minimal resources

Minimizing duplication and enhancing effectiveness

Ensuring key messages are delivered and understood

Complimentary communications vehicles

Successful Intranet Content Design and Execution
Traditionally intranets were a place where internal communication would provide corporate information and employees were passive recipients of static-and often unexciting corporate news. However, today, intranet content is becoming much more richly textured and interactive, generating exciting prospects and challenges for content management. This discussion details:

Developing content that allows information to flow both ways

The importance of content as the backbone of the intranet

How to set realistic goals and user expectations for your intranet

Keeping your intranet current, relevant and meaningful to employees

Empowering employees to engage with the brand and become advocates

Successful Intranet content design and execution

Intranets for change management
All too often, leaders focus on the nuts and bolts of change, while neglecting its effects on the people and culture of an organization. An effective corporate intranet can help lay the groundwork for a flexible, open organizational culture that will help pave the way for effective change management as well as smooth out the transition process. This presentation will demonstrate how a strong intranet can provide a backbone to change management initiatives.

·Communicating important information central to the change required

Helping employees understand changes beyond the company's direct control

Maximizing intranet flexibility to meet shifting requirements in periods of transition

Common and emerging obstacles to successful change communication

Creating conditions for dynamic internal communications

Incorporating employee feedback and consultations on change initiatives

Leveraging social media to enhance organizational alignment

Launching a New HR Intranet
Even the best corporate intranets will begin to show their age over time and need to be reviewed and renewed in order to maintain their effectiveness. This presentation will explore the process of setting up an HR intranet and ensuring the content stays relevant by continually upgrading intranet tools.

Establishing goals: critical decision points before you start to build

Comparing available technologies

Understanding information architecture and usability issues in the design of an intranet

Identifying key stakeholders and their needs

Obtaining management support and funding

Engaging their industry via social media and turning employees into engaged advocates for what they do

Putting Social Media to Work in Your Intranet Strategy
Social media and SharePoint have emerged as true "game changers", technology that promises tremendous breakthroughs in intranet performance as well as considerable risks in over-investment and weak adoption. This session will describe how to maximize the ROI of social media.

Critical success factors required to strategically manage the deployment of social media

Maximizing the performance of SharePoint and social media

Framework for building a strategy within the intranet ecosystem to optimize usage & adoption of emerging technology

Multimedia Presentations

MULTIMEDIA PRESENTATION
Intranet as a driver for business initiatives and change management
Alasdair Stuart-Bell
Jumping Elephants
Getting employees to adopt the intranet
Priya Bates
Loblaw Companies Ltd.
Launching a new corporate intranet
Jonathan Ward
Industry Canada
Measuring the productivity of your corporate intranet
Mike Atyeo
Neo Insight Inc.
Intranet as a global corporate communications vehicle
David Daigle
Public Works and Government Services Canada
Mobilizing intranets
Jennifer Savage
WebDrive Canada Inc.
Improving knowledge management through a social intranet
Jayson Peltzer
Communications Security Establishment
Integrating a corporate intranet into a strategic communications plan
Randy Woods
Non~Linear Creations Inc.
Meeting internal communications goals using intranet tools
Ashish Bhagrath
National Gallery of Canada
The intranet and the end-user
Jonathan Anthony
Teekay Corporation
Case study: Canadian Tourism Commission intranets transition to drupal
Janet Miller
Canadian Tourism Commission
Engaging employees in enterprise 2.0: An emerging new model for internal communication
Ron Shewchuk
Ron Shewchuk Consulting Inc.
Putting social media to work in your intranet strategy
Tara Knight
West Fraser Timber Company Ltd.
Achieving intranet buy-in at ICBC
Kirk Grayson
ICBC
Employee portal adoption strategies for sharepoint
Chris Radcliffe
Habañero Consulting Group
Case study: Launching a new corporate intranet at RBC Global Asset Management
Chris W. Dotson
RBC Global Asset Management
Case Study: CFI's online training university
Catherine King
Canadian Fertilizer Institute
Integrating social media channels with your corporate intranet
Shawna Newbery
Fleishman-Hillard
How to achieve intranet buy-in & encourage use
Priya Bates
Loblaw Companies Ltd
Results map
Caroline Kealey
Ingenium Communications
Managing goals & expectations
Laurie Maybury
Canadian Transportation Agency
Conducting a usability assessment
Mike Atyeo
Neo Insight
Case Study: Intranet design strategies
Denise Eisner
Systemscope
Transforming internal communications
Heather Harmse
Vancity
Case study: Valley First Credit Union
Doug Ebner
Valley First Credit Union

Participants

Aon Consulting

Continent 8 Advisors Inc.

Digital Clarity Group Inc.

Franklin Templeton Investments

MNP LLP

Milrad Law Office

Oxford Properties Group

Revera Inc.

Towers Watson

Weber Shandwick

What If What Next™

Who should attend

Vice-Presidents, Directors, Managers & Consultants involved in: Corporate & Internal Communications, Web Services & Coordination, Human Resources, Information Technology, Change Management

Price

Price list:-
  • Course: $1975
  • Webcast only : $1575
  • Webcast and Proceedings : $1874
  • Course and Proceedings : $2274
  • Proceedings Only: $799
Order Now>>

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Additional Information

REGISTRATION:
To reserve your place, call Federated Press toll-free at 1-800-363-0722. In Toronto, call (416) 665-6868 or fax to (416) 665-7733. Then mail your payment along with the registration form. Places are limited. Your reservation will be confirmed before the event.
LOCATION:
Courtyard by Marriott Downtown Toronto, 475 Yonge Street, Toronto, ON, M4Y 1X7, (800) 847-5075
CONDITIONS:
Registration covers attendance for one person, the supplementary course material as described in this document, lunch, morning coffee and refreshments during breaks are provided for registered duration. The proceedings of the event will be captured on audio or video. Multimedia proceedings with all slides and handouts can be purchased separately on a CD-ROM which will also include the event material.
This event is being webcast. A camera will capture the person making the presentation. A camera may also capture the registration desk. The public webcast only includes the presentation. By registering, you agree to waive any recourse against Federated Press as a consequence of the webcast of your presence at the event. Please enquire with onsite hosts if you wish to ensure that your seat is outside the scope of the webcast.
Workshops are not covered in webcast.
TIME:
Registration begins at 8:00 a.m. The morning sessions start promptly at 9:00.
CANCELLATION:
Please note that non-attendance at the event does not entitle the registrant to a refund. In the event that a registrant becomes unable to attend following the deadline for cancellation, a substitute attendee may be delegated. Please notify Federated Press of any changes as soon as possible. Federated Press assumes no liability for changes in program content or speakers. A full refund of the attendance fee will be provided upon cancellation in writing received 13 days prior to event date. No refunds will be issued after this date. Please note that a 15% service charge will be held in case of a cancellation.
DISCOUNT:
Federated Press has special team discounts. Groups of 3 or more from the same organization receive 15%. For larger groups please call Sandra Frattolillo at 1-800-363-0722, ext. 223 to get more information.
PAYMENT:
Payment must be received seven days prior to the event date.